courtesy of Built by Wendy

After years of sparking a dedicated cult following with SF fashion mavens, New York-based label Built by Wendy is bringing its urban-meets-whimsy aesthetic to the Bay Area. BBW designer Wendy Mullins, who’s know for her flattering hip-huggers, chic Western-inspired tops and quirky floral prints, decided on opening a store in the hipster Mission ‘hood because of the amount of mail orders sold via her website that were shipped to the SF Bay Area. Now you can score the flirty summer collection—which includes a to-die-for bustier and matching skirt as well as covetable dresses and sexy jeans—without paying shipping. According to my sources at the style council, the store should be up-and-running around May, so start saving now for your early summer wardrobe. Viva Built by Wendy!

Built by Wendy 3520 20th St.