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Buyer's Delight
What’s in store for fall? We asked globetrotting buyers and savvy boutique owners at seven of our favorite SF neighborhood haunts for their fashion picks and pans.
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by Nerissa Pacio
posted on August 23, 2007
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| Buddy System |
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Jenny Klowden (left) and Jennifer Jones, longtime friends and co-owners of CandyStore (3153 16th St., 415-863-8143), are at the forefront of finding the best of indie Bay Area fashion. The two-year-old Mission boutique carries the work of more than 40 small designers, much of which consists of pieces from independent SF labels that are “made with love and care, says Klowden.” But make no mistake—the sweet shop is not a kitschy catch-all. “Everything is beautifully made and not mass-produced,” she adds. “We feel proud when every now and again a small designer we’ve found has pieces pop up in L.A.’s Fred Segal. The days of ‘Aw, isn’t SF fashion so cute?’ are so over.”
Hot labels: Del Forte Denim, Black Label San Francisco, She-bible, Nisa SF Last-season keeper: “Coats of all kinds,” says Jones, who’s also a design director at Pottery Barn Teen. “Every collection we saw for men and women in L.A. and New York has amazing outerwear.” Last-season loser: “Distressed jeans,” says Jones. “Denim will be in stronger, cleaner lines.” Designer discovery: “Samantha Pleet,” Klowden says. “Her fall collection was inspired by English dandies. It’s sophisticated, and yet you could see a Brooklyn hipster wearing her.”
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| Feminine Mystique |
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“Our ladies have hot bods, and we love to help them show off!” says Doretta Boehm, the exuberant owner of Bettina (3615 Sacramento St., 415-563-8002), which originally opened in 1989 as a lingerie shop in Marin named after her younger sister. Now with a second location, in Laurel Heights, Bettina has grown into a women’s-wear boutique packed with flirty lines that Boehm handpicks from L.A. to Bangkok. Her coolest international find? A little-known Thai label, Ziroco, which is debuting for fall a beautiful collection of inventive, feminine silhouettes with precious details.
Hot labels: Ziroco, Genetic Denim, Shaka London Last-season keepers: “Straight-waist shift dresses; baggy, pleated boyfriend trousers; tunics.” Last-season loser: “Status handbags from huge design houses! Don’t get me wrong—I own a couple myself. But there are tons of bags out there from smaller vendors that are unique and much cooler.” Must-have accessory: “A bold bracelet or chunky cuff, like the ones by local jewelry designer Isharya. She makes big, beautiful jewelry.” Trend Forecast: “Metallic accents on clothing, especially in more oxidized, industrialized-looking sequins and paillettes.”
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| Atlantic Crossing |
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At Cielo (2225 Fillmore St., 415-776-0641), general manager Bessie Lee has a discerning eye for adventurous European designers, noting that fashion is about creating your own point of view. “Clothes should be like a second skin,” says Lee, who has worked for the Pac Heights shop’s husband-and-wife owners, Mehri and Jasi Jaiswal, for 14 years. “You connect with clothes when you put them on, try them and feel them. What we wear each day is a form of self-expression.”
Hot labels: Anne Valérie Hash, Ann Demeulemeester, Yohji Yamamoto Last-season keeper: “Anything in a bubble shape. For fall, pair a top as a layering piece under an angular Thierry Mugler jacket, so there’s a soft flounce that creates interest.” Last-season loser: “Baby-doll tops. Not because they don’t work, but because the market is so saturated.” On SF style: “Women here are independent thinkers. Sometimes we’re misrepresented as being behind the fashion. I disagree. We wear what we feel, and it’s not about displaying our goods.”
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photography by Stefanie Michejda
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| Buddy System |
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Jenny Klowden (left) and Jennifer Jones, longtime friends and co-owners of CandyStore (3153 16th St., 415-863-8143), are at the forefront of finding the best of indie Bay Area fashion. The two-year-old Mission boutique carries the work of more than 40 small designers, much of which consists of pieces from independent SF labels that are “made with love and care, says Klowden.” But make no mistake—the sweet shop is not a kitschy catch-all. “Everything is beautifully made and not mass-produced,” she adds. “We feel proud when every now and again a small designer we’ve found has pieces pop up in L.A.’s Fred Segal. The days of ‘Aw, isn’t SF fashion so cute?’ are so over.”
Hot labels: Del Forte Denim, Black Label San Francisco, She-bible, Nisa SF Last-season keeper: “Coats of all kinds,” says Jones, who’s also a design director at Pottery Barn Teen. “Every collection we saw for men and women in L.A. and New York has amazing outerwear.” Last-season loser: “Distressed jeans,” says Jones. “Denim will be in stronger, cleaner lines.” Designer discovery: “Samantha Pleet,” Klowden says. “Her fall collection was inspired by English dandies. It’s sophisticated, and yet you could see a Brooklyn hipster wearing her.”
|
|
|
|
 |
 |
 |
 |
| Feminine Mystique |
|
“Our ladies have hot bods, and we love to help them show off!” says Doretta Boehm, the exuberant owner of Bettina (3615 Sacramento St., 415-563-8002), which originally opened in 1989 as a lingerie shop in Marin named after her younger sister. Now with a second location, in Laurel Heights, Bettina has grown into a women’s-wear boutique packed with flirty lines that Boehm handpicks from L.A. to Bangkok. Her coolest international find? A little-known Thai label, Ziroco, which is debuting for fall a beautiful collection of inventive, feminine silhouettes with precious details.
Hot labels: Ziroco, Genetic Denim, Shaka London Last-season keepers: “Straight-waist shift dresses; baggy, pleated boyfriend trousers; tunics.” Last-season loser: “Status handbags from huge design houses! Don’t get me wrong—I own a couple myself. But there are tons of bags out there from smaller vendors that are unique and much cooler.” Must-have accessory: “A bold bracelet or chunky cuff, like the ones by local jewelry designer Isharya. She makes big, beautiful jewelry.” Trend Forecast: “Metallic accents on clothing, especially in more oxidized, industrialized-looking sequins and paillettes.”
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|
|
|
 |
 |
 |

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| Atlantic Crossing |
|
At Cielo (2225 Fillmore St., 415-776-0641), general manager Bessie Lee has a discerning eye for adventurous European designers, noting that fashion is about creating your own point of view. “Clothes should be like a second skin,” says Lee, who has worked for the Pac Heights shop’s husband-and-wife owners, Mehri and Jasi Jaiswal, for 14 years. “You connect with clothes when you put them on, try them and feel them. What we wear each day is a form of self-expression.”
Hot labels: Anne Valérie Hash, Ann Demeulemeester, Yohji Yamamoto Last-season keeper: “Anything in a bubble shape. For fall, pair a top as a layering piece under an angular Thierry Mugler jacket, so there’s a soft flounce that creates interest.” Last-season loser: “Baby-doll tops. Not because they don’t work, but because the market is so saturated.” On SF style: “Women here are independent thinkers. Sometimes we’re misrepresented as being behind the fashion. I disagree. We wear what we feel, and it’s not about displaying our goods.”
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photography by Stefanie Michejda
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