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If anyone’s fingerprints can be found in the newly revitalized stretch of Market from Guerrero to Franklin, it’s those of Oakland architecture firm Envelope A + D. A first-place winner in the Octavia Boulevard Housing Design Competition, the firm also designed the area’s new wine bar, Cav, where you can sip a Gewürztraminer from Long Island with your green-lipped mussels. The neighborhood responds to many names—the Hub, Mid-Market, the Gourmet Ghetto and LUMa (Lower Upper Market, so dubbed by the owners of the food boutique Yum). But the most popular handle seems to be Deco Ghetto, inspired by the initial influx of art-deco galleries that is now giving way to a more diverse spread of shops and services.
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