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Ghetto Fabulous

No matter what you call it, the middle stretch of Market Street is coming back to life with great food, drink and design left and right.


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If anyone’s fingerprints can be found in the newly revitalized stretch of Market from Guerrero to Franklin, it’s those of Oakland architecture firm Envelope A + D. A first-place winner in the Octavia Boulevard Housing Design Competition, the firm also designed the area’s new wine bar, Cav, where you can sip a Gewürztraminer from Long Island with your green-lipped mussels. The neighborhood responds to many names—the Hub, Mid-Market, the Gourmet Ghetto and LUMa (Lower Upper Market, so dubbed by the owners of the food boutique Yum). But the most popular handle seems to be Deco Ghetto, inspired by the initial influx of art-deco galleries that is now giving way to a more diverse spread of shops and services.

DECKED OUT
Living up to the reputation of the ’hood, L’Art Deco Français specializes in French furniture from the ’20s through the ’40s. A little less deco but definitely not ghetto, National Product exemplifies the fashionable gallery-boutique hybrid, with SF-themed attire in the front and local art in the back. For those who agree that what once was old is new again, Modern Artifacts sells mid-century furniture, such as Eames chairs, and postwar art. Further proof that you can find everything on Craigslist: The owners of The Seventh Heart once posted an ad on their website for art to decorate their gallery and boutique, which sells dead-stock ’80s wallets, vintage shoes and locally designed clothes. The records that spangle the front of Grooves are more than a design accent: The store sells no CDs, just authentic vinyl. Linc Art holds both local and international shows, and an espresso maker and turntables keep the gallery’s mood upbeat and relaxed.

DINING BY DESIGN
Toast the Deco Ghetto with an apple, hibiscus and Campari Continental cocktail at the bar-cum-cafe Orbit Room or a glass of amontillado at Cav. The orange vinyl booths at It’s Tops Fountain Coffee Shop may suggest ’50s retro, but the macrobiotic-friendly buckwheat waffles keep this diner current. Thoroughly modern Millies love Zuni Café’s sleek dining rooms with windows suitable for peering in at the platters of Sweetwater oysters or chef Judy Rodgers’ famous roasted chicken. Tiny Sushi Zone fits only a handful of people, but the mango-and-striped-bass appetizer is worth the 90-minute wait. Wine bar and gallery Hôtel Biron, tucked behind Zuni, oozes quiet Euro romance. The candy-colored walls at the LGBT Center’s Three Dollarbill Cafe make even gloomy days dandy again—and a pour of their blueberry milk never hurts. Jonesing for a sugar rush? DeLessio Market & Bakery’s mini spice cupcakes with lemon buttercream pair nicely with a Frostie cream soda from food gallery Yum.

RUNNING WITH SCISSORS
The new Metamorphosis Salon offers clients instruction on how to use styling tools at home. At Louie Hair Salon, the wall art changes every three months and Kérastase hair products are sold alongside handbags. Bring your own clothes to the Miranda Caroligne boutique for a transformation courtesy of the owner’s shears. Live out your arts-and-crafts fantasies at Flax, the home of chalkboard fabric and more than 10,000 kinds of paper. For the finishing touches, Bell’occhio is like a magical apothecary that sells silky spools of ribbon and antique linens instead of potions and tonics. x


Decked Out
Grooves
1797 Market St.
415-436-9933

L’Art Deco Français
1680 Market St.
415-863-5483

Linc Art
1632 C Market St.
415-503-1981

Modern Artifacts
1639 Market St.
415-255-9000

National Product
1845 Market St.
415-255-1920

The Seventh Heart
1592 Market St.
415-431-1955


Dining by Design
Cav
1666 Market St.
415-437-1770

DeLessio Market & Bakery
1695 Market St.
415-552-5559

Hôtel Biron
45 Rose St.
415-703-0403

It’s Tops Fountain Coffee Shop
1801 Market St.
415-431-6395

Orbit Room
1900 Market St.
415-252-9525

Sushi Zone
1815 Market St. (enter on Pearl Street)
415-621-1114

Three DollarBill Cafe
1800 Market St.
415-503-1532

Yum
1750 Market St.
415-626-9866

Zuni Café
1658 Market St.
415-552-2522

Running with Scissors
Bell’occhio
8 & 10 Brady St.
415-864-4048

Flax
1699 Market St.
415-552-2355

Louie Hair Salon
4 Brady St.
415-864-3012

Metamorphosis Salon
1841 Market St.
415-252-1020

Miranda Caroligne
485 14th St.
415-355-1900

If anyone’s fingerprints can be found in the newly revitalized stretch of Market from Guerrero to Franklin, it’s those of Oakland architecture firm Envelope A + D. A first-place winner in the Octavia Boulevard Housing Design Competition, the firm also designed the area’s new wine bar, Cav, where you can sip a Gewürztraminer from Long Island with your green-lipped mussels. The neighborhood responds to many names—the Hub, Mid-Market, the Gourmet Ghetto and LUMa (Lower Upper Market, so dubbed by the owners of the food boutique Yum). But the most popular handle seems to be Deco Ghetto, inspired by the initial influx of art-deco galleries that is now giving way to a more diverse spread of shops and services.

DECKED OUT
Living up to the reputation of the ’hood, L’Art Deco Français specializes in French furniture from the ’20s through the ’40s. A little less deco but definitely not ghetto, National Product exemplifies the fashionable gallery-boutique hybrid, with SF-themed attire in the front and local art in the back. For those who agree that what once was old is new again, Modern Artifacts sells mid-century furniture, such as Eames chairs, and postwar art. Further proof that you can find everything on Craigslist: The owners of The Seventh Heart once posted an ad on their website for art to decorate their gallery and boutique, which sells dead-stock ’80s wallets, vintage shoes and locally designed clothes. The records that spangle the front of Grooves are more than a design accent: The store sells no CDs, just authentic vinyl. Linc Art holds both local and international shows, and an espresso maker and turntables keep the gallery’s mood upbeat and relaxed.

DINING BY DESIGN
Toast the Deco Ghetto with an apple, hibiscus and Campari Continental cocktail at the bar-cum-cafe Orbit Room or a glass of amontillado at Cav. The orange vinyl booths at It’s Tops Fountain Coffee Shop may suggest ’50s retro, but the macrobiotic-friendly buckwheat waffles keep this diner current. Thoroughly modern Millies love Zuni Café’s sleek dining rooms with windows suitable for peering...


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Grooves
National Product
L'Art Deco Francais

(TOP): Clockwise from top left: Don't go looking for CDs at vinyl-only Grooves; home-grown style at National Product; you can rent or buy at L'Art Deco Francais.

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